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At 4:20 on a sunny, Thursday afternoon –
I was sitting on the front stoop of our tidy
brick home, my seven-week-old baby
on my lap, when my husband came home
and told me he'd just lost his job.

---

Jen Stevens Freelance Copywriter

I don't know what my husband and I would have done if I had a garden-variety career. Over the years, I've watched so many friends lose jobs. Some like us with a brand-new baby, some with two or three little kids, some with college-bound teenagers. It's overwhelmingly stressful …

Yet when it happened in our house, I simply made a few phone calls to let people know I wasn't taking the year off, after all. Within two days, I'd lined up enough work to more than pay our bills.

We were able to turn what could well have been an absolutely horrible year into a fabulous one.

I worked "full time" … but I took a break every three hours to nurse my baby. And I knocked off when I felt like it to take the little guy out for a walk or to meet another mom at the park.

We spent a month in Colorado and Nebraska visiting family. We went to the beach for a week. We got the baby a passport and took him to France, Belgium, and Germany for nearly a month …

With This Job, It Doesn't Matter If the Economy Tanks

I'm my own boss, so I never have to worry about being downsized. And the dismal economy? Well even in lean times I turn work away.

That was the case back in 2001 when my husband lost his job. And it's still the case today as we once again face lean times.

I feel very lucky. According to the Bureau of Labor Statistics, over the past eight months, 605,000 people in the U.S. have lost their jobs. The unemployment rate is higher than it's been at any time in the past five years.

Last month alone, 84,000 people went to work in the morning … and came home unemployed.

Every time I read numbers like that I think to myself: Thank goodness I have a good measure of control over my own future.

I didn't always feel that way. I didn't always enjoy the job security, independence, and income I do now.

I felt trapped in what was, by most accounts, a "perfectly good" job. But there I was, not yet thirty, and already I could feel this slow death-by-work creeping up on me.

How I Managed to Escape

Before I continue, let me introduce myself properly. My name is Jennifer Stevens, and the story I began at the front of this letter is true.

I'd planned on taking a year off to watch my new baby full-time. But when we lost my husband's income … I went back to my desk in our home office, and he took over the baby-sitting duties (sending out resumes when the little guy napped).

I call it our recession-proof contingency plan.

It got us through the dot-com bust. And it'll get us through the current economic downturn, too.

Because even though things look grim today … I'm not worried. I'll make nearly $200,000 this year, working from home part-time.

I make my own hours. I take every Friday off to spend with my little boys. (We have three now!) I stop at 3:00 most days so I can pack the little guys into the wagon and go pick our oldest up at school. I go on vacation when I feel like it … not when it's convenient for my boss.

But it wasn't always like this.

Nine years ago, I worked for a publishing company. I diligently climbed the corporate ladder. But instead of writing, which is what I'd been hired to do, I supervised a staff, created budgets, and went to meetings …

I was seldom out of the office before 7:30 at night. And I earned, at best, $40,000 a year.

Then the publisher decided to move my division to Europe. I was invited to come along … but I knew it would just be more of the same. So I declined.

I could have gone hunting for another job then, but the idea of more long hours for mediocre pay wasn't much of a draw.

Plus my friends were all losing jobs … what were the chances I'd actually find one?

Feel Like Trading in Your Job … for a Life?

So instead, I chose to pursue a quality of life I knew I'd never have in the ordinary workplace. It's the best decision I've ever made.

"In 2003, I had advanced to a point in my sales career where weekly travel was inevitable. I was at the top of my field, earning a great living. But as a new dad, and I didn't want to be away from home all the time.

"AWAI's Accelerated Program for Six-Figure Copywriting allowed me to develop the skills I needed to transition away from a six-figure sales career and into a six-figure copywriting business. After completing the course, I started as a moonlighting freelancer. It wasn't easy. It took lots of work, persistence and dedication. But 27 months later, I resigned from my full-time job. And in my first full year as a freelance copywriter, I earned $163,481.

"Being on my own is wonderful! I can now chart my own course and make my own decisions. And the neat part is that I'm still selling. I'm just now selling "on paper" and from the comfort of my patio or cozy home office."

Did I take a huge risk? Not really.

You see, I had the good fortune at that publishing company of learning about a career that has got to be the best-kept secret in corporate America.

And I had the privilege of learning the "tricks of the trade" by working shoulder-to-shoulder with one of the very top experts in the business. (I'll tell you about him in a minute.)

Point is: I already understood how this work would give me flexibility and job security. Plus unlike the corporate world I left, where each position had attached to it a set salary bracket, in this job there's no limit to the amount of money I might make: $50,000 … $100,000 … $200,000 I have colleagues earning $400,000 and more a year.

It's all up to me. And that's a good feeling. I actually get up in the morning eager to go to work.

Can You Write a Letter Like This One?

What business am I talking about? It's writing.

But not novels or poems or magazine articles or screenplays. Not the kind of writing you learn in school. It's something different altogether … something easier, really.

It's writing sales letters -- like the one you're reading now.

If you can write a letter like this one … learn a few simple rules … and apply yourself … then you, too, could be on your way to enjoying a quality of life most people only dream about.

You could work from wherever in the world you choose … the hours you prefer … and earn the kind of income doctors and lawyers earn -- without the expensive degrees or the stress.

Plus you could be confident you'd have lucrative work … no matter what the economy does.

A Legitimate, Lucrative Business …

I want to make one thing clear: This is not one of those get-rich-quick schemes you see advertised on late-night TV or in those work-from-home classified ads in the back of parenting magazines.

This is altogether different … a legitimate profession you've probably never even thought about.

But it turns out, there's a tremendous demand for people who write letters like this one. And it pays well … very well.

Millions Are Spent on Writers Each Year … Even in Lean Times

Take a closer look at your mail.

Chances are, every day you'll find at least one or two letters selling you something: a magazine, a credit card, a museum membership …

Or the letters ask you for a donation: to a political campaign, a charity event, the local food bank …

Copywriters write those letters … and they get their work from direct marketers.

The direct marketing industry is enormous … and growing. According to the Direct Marketing Association, in 2007 American marketers spent just over $173 billion on direct-response advertising.

That number is expected to increase this year, even with the decline in the U.S. economy -- which is good news for copywriters. After all, somebody is going to have to write all those letters.

And why not you ! The direct-mail companies that send out letters about their products are constantly on the lookout for top-notch copywriters (even when the economy is bad).

And they are willing to pay thousands of dollars for letters that really work. Let me explain …

An Insider's Look at the Best-Kept Secret in Corporate America

I was lucky enough to learn about this business from up close. The publishing company I used to work for is called Agora Publishing, which is one of the most successful publishers in the world.

It produces books, newsletters, reports, and on-line publications … all in several languages … and from offices around the globe.

"Every day I'm thankful that I got into copywriting. I had such a feeling of accomplishment when I finished AWAI's program … but it's what happened to me afterward that really blew me away. Not only did I get an assignment from them to write a sales letter, but my letter beat their 5-year control! Since then, I've done three other assignments for AWAI. Two more from outside clients. And two other marketers are interested in my services. I'm on my way. This program truly delivers what it promises!"

"When I got that first letter telling me I could make $100,000 a year as a professional copywriter, I was skeptical. If I hadn't been so desperate … and so broke … I might have thrown it away. That was three years ago. This year I claimed $134,408 on my income tax return – all from copywriting!"

Agora sets aside more than $5 million a year to pay copywriters to write simple sales letters like this one.

I managed two of Agora's publications. And in the years I was at my desk there, I saw firsthand how a proven copywriter could earn between $50,000 and $250,000 a year. (The top stars in this business, as I said, take home $500,000 or more.)

You're probably familiar with the editorial side of publishing -- the "starving writer" side. That's where I started out.

Writers on that side of the fence typically earn a few hundred dollars for articles published in monthly issues. At the high end, you might earn $3,000 or $4,000 to write a 100-page report … a project requiring extensive research and weeks of writing.

But on the marketing side, it's a whole different story. There a copywriter can earn $3,000 and often more -- $5,000, $7,500, even $10,000 -- by producing a simple sales letter.

Sure, that letter probably requires some research, but come on: 8, 12, maybe 16 pages of easy-going sales text on the one hand … compared to 100 pages of formal reporting on the other? How would you rather make your $3,000?

I'd toil at the office 10 hours a day for what worked out to about $15 an hour. And every time I wrote out a check-request to pay a copywriter I'd think to myself, "I'm on the wrong side of this transaction." Here's what I mean …

How to Take Your Six-Figure Cut of a $2.1 Trillion Industry

Let's say a typical working copywriter who has a good track record earns $5,000 a letter. If he writes two letters a month, that adds up to $120,000 a year. Not bad, eh?

But it gets even better.

When a letter is successful – in other words, lots of people respond to it, and it makes money -- it becomes what's called a control . Naturally, the marketing department is thrilled to have this cash cow of a letter in hand. So they mail it again … and again … and again …

The copywriter who wrote that letter is also thrilled. Because for every control that's mailed to a household, the writer gets a cut of the action – a royalty .

That's where a copywriter's income starts to add up.

You see, that royalty is typically 2 or 3 cents for each piece mailed. And the thing is, large consumer-marketing firms will mail 1, 2, even 3 million letters a year if a control is really successful.

At Agora, where I worked, marketing managers would regularly send out 250,000 copies of a control … every six weeks. That comes to more than 2 million copies mailed over the course of a year. If the copywriter keeps the control that whole time and earns 2 cents for each piece mailed, that adds up to an extra $40,000 – on one letter alone .

"From the moment I began AWAI's program I knew I was learning things that would change my life and I was right. Within a matter of weeks after completing it, I found myself working on a copywriting assignment for $3,000! And within the next month, I added two more assignments that paid $1,500 each. All my life I struggled to find a way that I could make a lot of money and be happy doing it. AWAI's program did that and more."

"AWAI's Accelerated Program for Six-Figure Copywriting was everything I hoped it would be! It was easy for me to walk away from an 18-year engineering career shortly after I finished the program. I had all the work I could handle. I feel like I'm finally leading the life I was meant to live. I can't thank you enough!"

Companies Are Constantly in Need of Good Copywriters

That might sound like a pie-in-the-sky number … but I'm not making this up. That's really how it works. In fact, Agora paid one copywriter $250,000 in fees and royalties for a single letter. And as much money as that is, the guy who wrote the check said it was a bargain. That one letter generated over $10 million in sales.

And the thing is, there are hundreds of direct-marketing companies with even bigger budgets than Agora's … and thousands with budgets the same size or smaller.

Some industry reports estimate there are more than a thousand new sales letters written every day.

With more and more companies selling their products on-line and through e-mail, the need for proven copywriters is greater than ever.

In fact, the on-line segment of the industry is growing at supersonic speed. Between 2006 and 2007, internet ad revenues increased 26%. Marketers will spend $23 billion on interactive marketing this year.

And the same sort of royalty deals that are in place when a letter mails through the Post Office work for on-line mailings, too. When you're a copywriter you typically share in the profits, getting 2-5% of the on-line revenues your letter generates -- on top of the up-front fee you get for writing the letter in the first place.

Direct-marketing growth easily outpaces U.S. economic growth … in bad years and good … which means there is always a strong need for top-notch copywriters.

Think of it this way: A company may be laying off staff, but it still has to tell potential buyers about its products.

And in lean times, when advertising budgets can be on the chopping block, what happens is that companies turn more and more to direct mail. They turn to letters like this one.

That's because the results are measurable.

Here's what I mean: If you place an ad on TV, it's hard to know exactly how effective it is. Sure, maybe sales go up. But it's hard to tell if it's because of that ad or because of other factors. And ads are notoriously expensive to produce and air.

On the other hand, when you advertise through direct mail, you put a code on the letter, and you can track readers' response.

So if you're the marketing manager, you can go to your higher-ups and say, "Hey, don't trim our budget. We're spending efficiently. We paid a copywriter $X for this letter, and it brought in $Y in sales. We're efficient. We're bringing in customers. And we can tell you exactly how many."

You see what I mean? Marketing departments can quantify and justify their direct-marketing expenses in a way they can't other advertising. Studies show that, on average, every $1 spent on direct marketing returns $11 in revenue. Compare that to the $5 return-on-investment non-direct marketing expenditures bring in. You can see why marketing managers like the direct-response option.

Bottom line: If you can write a letter like this one … you could be on your way to a new career that offers you job security, a flexible schedule, and a lucrative income … no matter how lean the economy gets.

The Formula for a Recession-Proof, Six-Figure Income

How lucrative, exactly? Let's go back for a minute to our copywriter who is writing two letters a month. That works out to 24 letters a year at $5,000 each. So he's making $120,000 in up-front writing fees. Plus he's augmenting that income with royalties.

To be fair, not all of his letters will become controls -- even the very top copywriters don't hit a homerun every time. So let's say one in three of his letters becomes a control. That means that he can claim eight controls in a year.

And let's be conservative and say that each letter is mailed to half a million people. That's 4 million letters, at 2 cents each. It comes to 8 million cents … or $80,000.

So this copywriter is making $120,000 in writing fees. And he's making another $80,000 in royalties. Altogether, that's $200,000 a year for writing two letters a month.

No long commute to work. No office politics. No perpetual fear of unemployment. And the freedom to work from anywhere …

Start Your Recession-Proof Life Now

The Grass Really Is Greener

"'Every great copywriter has to start somewhere and I'm in favor of giving you a chance.' I couldn't believe my ears – a big-name marketer was gambling on me, a new AWAI-trained copywriter, to produce great copy. I put my heart and soul into the direct-response package – and it beat their control by 29%. Thanks AWAI and your fabulous, career boosting Job Fair." – Penny Thomas, Metuchen, NJ "AWAI, I never imagined my life could change so fast! Within 12 months of signing up for your program, I deposited $103,783 in the bank working from home as a copywriter. Thank you for totally changing life for me and my family!" – Joshua Boswell, Springville, UT

As far as I'm concerned, copywriting is the best job in the world. I mean, I work hard. But I also live well. And I don't mean well in terms of the money so much as quality of life.

I get up in the morning and walk exactly 14 steps from my bedroom to my office. I've been around to watch my little boys learn to walk and talk.

I don't have to wear nylons or lipstick. I can throw a load of laundry in the machine at 2:00 in the afternoon on a Wednesday or shower at 4:00 if that's when I've stopped being productive and need a break, anyway …

And if I feel like going somewhere, I do. As long as I have my computer along, it doesn't matter where I work.

In fact, a few summers back, we boxed up our belongings, piled them into a moving van, and trekked across the country to live in Chicago for a few years so my husband could go back to graduate school.

My job just came with me … no fuss at all.

Over the years, I've worked from a chateau in France … a hotel in southern Ireland … a beach in the Bahamas … a mountain chalet in the Rockies … a jungle lodge in Belize … anywhere I happened to be … or felt like going …

I feel as if my life is, well, mine. My time is mine. My destiny is of my making …

Do you ever dream about this mythical "other life" where somehow all the bills get paid … and so you get to be a photographer or write children's books, or sing opera, or play golf … or whatever it is you'd rather be doing than going to your job every day?

Copywriting makes that possible.

You Don't Even Have to Know How to Write

Plus, you don't really have to know how to write. You can't be illiterate. You need a basic understanding of English … and a willingness to learn.

But you don't need to know the usage rules for nouns and prepositions and verbs. You don't need to be a champion speller.

In fact, I'm a terrible speller. But I know enough to use the spell-check on my computer. And companies have proofreaders to look over copy before it gets mailed.

With copywriting, you're not aiming to be the next Hemingway. Your mission is simply to convince somebody that the product or service you're talking about is worthwhile. You point out the benefits. You talk to your reader … just like you would if he were sitting across the table from you at lunch.

If you've ever convinced a friend to try out a new restaurant or shop at a store she might not have given a second glance, then you can be a copywriter.

It's about being persuasive. Get somebody to respond to an offer, and you've done your job.

You Can Live the American Dream …

What's more, copywriting is a great equalizer. Because the companies that hire copywriters are interested only in copy that makes them money. They genuinely don't care what you look like or where you come from.

You could be 21 or 63 … fat, skinny … black, white … male, female. It honestly doesn't matter.

If you deliver copy that a marketer can mail at a profit, she'll come back for more. Simple as that.

Copywriters come from all walks of life … tailors … opera singers … doctors … bar tenders … engineers … retirees … sales clerks … comedians … stay-at-home moms … hopeful novelists … carpenters …

In other words, before they traded in their jobs for "the good life" … they looked a lot like you.

It's just that when they saw an opportunity to enjoy more control over their time and their lives … a better balance of family and friends and work … a level of job security nearly unheard of elsewhere … the possibility of real wealth … they grabbed it.

"Since finding AWAI, my new career as a freelance copywriter has really taken off. Clients I met at bootcamp spec 2 1/2 years ago are still my clients today, earning me over six figures a year. Plus, I've been able to afford to indulge my passion for travel. Just in the last year, I've gone to Honduras, Greece, Italy, Turkey, and Croatia. Thanks AWAI for all your

"I know Michael Masterson and what he has taught me has revolutionized the way I write direct mail – taking it to the next level. His program is the best correspondence course for copywriting I have ever seen – in fact, the best copywriting course I've seen anywhere, in any form. Anyone who wants to get into direct response copywriting would benefit enormously from taking it. AWAI has helped many of its members get assignments and succeed as freelance DM copywriters."

From $12,000 a Year to $16,000 a Month …

Take Don Mahoney. Today he's one of the top copywriters in the country, earning a steady six-figure income year-in and year-out.

Turns out, he used to be a cabinet-maker -- never finished college. He enjoyed the work well enough, but the dust and chemicals were killing him. He'd go home at night wheezing, unable to draw a full breath. His back was giving out.

During the recession in the early 90's, he got hit hard. His last year in the woodshop, he made just $12,245.

But then he ran into a boyhood friend who he hadn't seen in 20 years. That friend introduced him to the secrets of powerful copywriting. One year he decided to take it easy and made $105,453.83 writing sales letters … working one week a month.

When he tries at all, he earns $300,000 or more a year.

Don used to live in a two-bedroom apartment in a crummy part of town. Today, as a successful copywriter, he owns a home on a golf course in Miami Beach with a view out over Biscayne Bay. One of his neighbors is Lenny Kravitz.

From $6 an Hour to $400,000 a Year

Don's is not the only rags-to-riches story …

Since 1994, when Paul Hollingshead started writing sales letters for a living, he has generated more than $200 million in sales and taken home well over $2.1 million himself.

He lives in a mountain-view home in rural Vermont … enjoying a life that, just a handful of years ago, he would never have predicted.

You see, before Paul became a copywriter, he was just another directionless 35-year-old. He'd tried his hand at all sorts of things … sales, construction, retail. And things weren't looking up. He was stocking dog food at the local Publix grocery store for $6 an hour when he answered a want-ad for a copywriter listed in the newspaper classifieds.

In response, he got a personal call from a man who changed his life … the same childhood friend who changed Don Mahoney's life …

… and, as it happens, the same man who taught me about copywriting, too.

Meet the Man Who Could Turn Even Frankenstein into a Copywriter

His name is Michael Masterson, and he's arguably one of the most successful business builders in America. Michael has been an entrepreneur for more than 30 years, and in our industry he's a legend.

He and the writers he has trained have sold over $1 billion worth of products and services through the mail. As a result, he's a millionaire many times over.

"If I were starting out as a copywriter today, here's what I would do … Join AWAI's copywriting program. You'll get the nuts and bolts of copywriting. You'll learn a copywriting formula that's proven successful. Plus, you'll get to meet other aspiring and established copywriters. And the folks at AWAI really work hard to help you succeed. " – Carline Anglade Cole, Million-Dollar Copywriter "I was already a successful copywriter when I meet Michael Masterson. But the secrets he taught me brought me to the next level – and increased my income by over 63% the next year! If you get the opportunity to learn from this man, jump on it!" – Parris Lampropoulos, Professional Copywriter

Yet what really sets him apart from other top-tier copywriters is his gift for teaching.

Michael probably knows as much about copywriting as anybody could … he's an expert in his field, a master copywriter.

Yet he has a knack for making sophisticated, hard-won insights accessible to the Average Joe-people like Don and Paul and me.

Michael taught me how to review and critique copy back in the days when I was hiring writers, and since I've been writing copy myself, his on-target advice has made the difference between my producing copy that's merely adequate and copy that blows away the competition.

(I'll give you an example: A while back, I wrote a letter selling an investment conference which, the year prior, had attracted 90 attendees. I read through the old sales copy … it was OK. But it lacked one critical element Michael had taught me to always look for. I included it in my letter … and 170 people signed up -- nearly double the number of attendees. Instead of $90,000 in sales … that letter brought my client $170,000. Needless to say, they never mind paying me to write their conference copy.)

I've been thinking about what has made working with Michael over the years so enjoyable. And I've decided it's not just that he's so generous with his ideas and insights, but that he makes you feel as if nothing in the world would give him more satisfaction than to see you succeed.

Michael could have retired years ago, but he hasn't. He really seems to enjoy sharing what he knows, encouraging people who are eager to learn and willing to apply themselves … helping them strive for the kind of financial independence he enjoys.

Learn from the Greatest Minds in the Business

In the summer of 1996, Michael got together with his protégées, Don and Paul, and the three of them began collecting all their most useful copywriting techniques to create a formal program that would not only reveal the keys to powerful copy … but teach people ( teach anybody with the inclination ) how to succeed in this lucrative industry. (They figured if Michael could teach the two of them … he could teach anyone.)

It took over a year to put together, and it's impressive. And in the years since then, it's been revised, expanded, and retooled.

Today, AWAI's Accelerated Program for Six-Figure Copywriting contains every inside secret Michael ever used -- including the ones that catapulted Don and Paul from down-and-out laborers to accomplished, sought-after copywriters who earn six figures a year.

And not only that, but once they'd catalogued all Michael's own secrets … they picked up the phone and started calling other "heavy hitters" in the direct mail business to ask them to share their best and most powerful secrets, too. These guys know their stuff …

• One big-wig just retired … in his mid-forties. A single direct mail promotion of his grossed $10 million in primary sales. Secondary income pulled in another $5 million. Then he rented out the names of the people who responded … and he pulled in another $1 million in pure profit.
• Another direct mail legend has been writing profitable sales letters for 15 years and counts among his clients McGraw-Hill, Prentice Hall, IBM, and AT&T. He's published more than 30 books on writing.
• Another wrote fundraising letters that brought in more than $600 million for charities. He wrote a breakthrough package for a tax newsletter that increased the circulation from 40,000 to 100,000 in a handful of months.
• My old boss, Bill Bonner -- the president of Agora Publishing -- weighed in with his considerable collection of secrets. Agora was built on copy Bill and his protégés have written over the past 30 years. Worth magazine described him as a genius. Target Marketing magazine named him Direct Marketer of the Year.

Master Writers Are Hard to Find …

So why did these great minds willingly reveal their most important copywriting secrets … the secrets that make their copy so much better than most writers' … the secrets that have earned them millions of dollars?

Their friendship with Michael surely played a part. But beyond that, many of them own direct marketing companies themselves. And they're always on the lookout for top-notch copywriters. In other words: They're hiring … and they want to hire the very best.

The truth is, copywriters aren't an endangered species. But what companies really want isn't just any old copywriter. Companies want to pay master copywriters to write breakthrough letters that bring in serious profits. (In a down economy, that's more important than ever.) And that's the kind of copywriter this program produces.

The secrets that AWAI's Accelerated Program for Six-Figure Copywriting teaches, you won't find in any book … and you can't learn this stuff in any university course. It just isn't taught.

Industry insiders know that. And their response to this program has been incredibly enthusiastic …

This is "The Best Program on Copywriting … Ever"

Robert Bly, author of 53 books on writing and marketing, including the best-selling Copywriter's Handbook said: "This is the best program on copywriting I have ever seen anywhere in any form. Anyone who wants to get into direct-response copywriting would benefit enormously from taking it … "

In the industry, this program enjoys a reputation for producing really excellent writers … people who, right out of the gate, write the kind of winning letters most average copywriters will never master.

And it's not just new copywriters benefitting from AWAI's secrets. Lots of professional copywriters and industry experts have discovered the power of this program and have used it to boost their own businesses:

"Your copywriting program has made a big difference for me. I've applied your copywriting principles to our website, conversations, and proposals — and it's starting to pay off. For example, we recently signed a one-year retainer agreement worth $60,000."

"As a marketer who has hundreds of copywriting resources on his shelf — I'll tell you AWAI knows their stuff!"

"Let me say that I LOVE LOVE LOVE LOVE LOVE the Copywriting program materials and the brilliance behind it. Bravo!"

"Most copywriters will tell you there are proven, specific techniques behind the art of persuasion. The same ideas that hide behind the 'junk mail' you find in your mailbox everyday are the same ideas you can use to boost your query letters and grab an editor's attention.

"AWAI has not only uncovered these secrets, but they've managed to put them all together in an easy to follow program.

"I worked as a consultant for a large corporation for over 12 years. While employed there, I had the opportunity to go through many 'consulting' or 'sales' courses that cost literally THOUSANDS of dollars. Through those courses, I only learned a fraction of what's contained in the AWAI program."

What You Can Learn from the Best in the Business

This program is, without question, the best … fastest … and easiest way to go from where you are right now to being a successful, working, well-paid copywriter.

It contains every technique … every secret … every idea … every writing tip the best copywriters in the country rely on. You'll learn things like the hidden structure that will make your sales letter irresistible, powerful, and persuasive.

You'll find out how you can easily incorporate into your copy certain core beliefs your readers hold … so it's impossible for them to say "no" to your offer …

Not only does it explain why "conversational writing" -- writing the way you talk -- is so important, but it actually teaches you how to do it.

Plus the program reveals fool-proof formulas that take the mystery out of what to say next.

Maybe the most critical thing this program teaches, though, is the three fundamental rules of selling. Once you absorb them, you'll find they influence everything you write.

When these ideas become second nature, that's when you'll start to see your letters becoming controls … and start earning the royalties that lead to big bucks … and financial security. No matter how insecure the economy is.

Plus What You Need to Know About Getting … and Keeping Clients

The program includes something else that's critical, too: Expert advice and step-by-step details about how to land clients … so you've always got the security of work that pays well, no matter how many pink slips you see handed out around you.

It teaches you eight ways you can keep clients so happy, you've got more work than you can handle … and 10 sure-fire ways to find prospective clients in your hometown.

All sorts of companies rely on direct mail … it's just a matter of knowing where to look for them. This program will tell you not only that … but also what to say when you find them.

I can tell you from my own experience that this is real-world wisdom. I've followed this advice, and I could write 24-hours a day if I were so inclined. Rarely does a week go by when I don't turn work away.

(Part of what I like so much about copywriting is the freedom that comes with the territory. I want to spend my Fridays with my sons. I could work more … and make more money. I choose not to.)

A Lively Road to Financial Independence

If you really want to be a success at something, there's no better way to get a jump-start than to learn from the very best. Studying top-level copy under the guidance of AWAI's program is like learning to play golf in the care of Jack Nicholas.

Of course, you do have to apply yourself. You wouldn't expect to stroll out onto a golf course and play six under par if you'd never actually put a club in your hand or taken a swing. You have to practice. Professional athletes, musicians, dancers … they practice all the time. It's what allows them to master their crafts.

With copywriting it's no different. If you really want to hone your skills and achieve expert status, you've got to actually put words to paper.

But let me reassure you: Copywriting is something anybody can master. It's a matter of understanding the internal structure of a powerful sales letter and focusing on the benefit to your reader. Persuasion -- a copywriter's job -- is all about showing a reader what's in it for him.

That skill comes easily with this program … in large part because it is so engaging. It's lively and funny, and it reads more like an enjoyable novel than a book teaching you the skills that can lead you to financial independence.

Not only are people never bored while they're working through this program … they aren't bored after, either.

They're too busy working … well, working and enjoying their new-found freedoms …

You, Too Can Transform Your Life … Just Like These Folks …

That's the real beauty of this program: The folks who work hard to apply the lessons it teaches and who systematically practice what they've learned … they start to see success immediately.

Here are just a handful of stories from people like you who enthusiastically dove in, practiced what they learned … and reinvented themselves as top-notch, well-paid copywriters.

• Kieran D. boosted his income from $18,000 to $50,000 in two years. Kieran was struggling to make $18,000 a year writing fiction books and articles for newspapers. But within two years of completing the program, he was making $50,000 a year as a copywriter … and now he can devote the majority of his time to his first love: writing stories for young adults.
• Monica D went from dead-broke to $134,408 in less than three years. "When I got that first letter telling me I could make $100,000 a year as a professional copywriter, I was skeptical. If I hadn't been so desperate … and so broke … I might have thrown it away. That was three years ago. This year I claimed $134,408 on my income tax return – all from copywriting!"
• Beth E., a former seamstress from Minnesota, earned more from her first copywriting assignment – which only took her two days to complete -- than she used to make in three weeks hemming pants. "I've made WAY more so far this month than I did in my best month of tailoring … and I live in rural Minnesota," she says. "If I can find work here, AWAI members shouldn't have trouble finding work anywhere."
• Jason G. was selling pizza slices … barely covering his rent … before he discovered copywriting. Now he's living and working as a freelance copywriting in places like Paris … New York City … Bangkok … Miami Beach … Dublin … Panama City … Munich … Taipei … and Granada.
• Michael S. went from earning $1,000 a week to $10,000 a month. A college dropout, Michael had a small business that was puttering along before he took AWAI's program. Now it has really taken off. He says: "I thought I was a pretty smart copywriter, making $1,000 a week with my 'niche' specialty-writing space ads. But just one concept learned from Michael Masterson-the four U's-has rocketed my little at-home business into the $10,000-a-month club."

AWAI 's "$10KChallenge " How to Make Your First $10,000 – Before You Even Finish the Program! AWAI really does "put their money where their mouth is." For the past few years, they've had an open invitation for AWAI members to write a sales letter for the very program I'm talking about here: AWAI's Accelerated Program for Six-Figure Copywriting. The offer is very simple and straight-forward. You write a letter that beats their current "control" promo, and they'll pay you $10,000. That offer is still available to all AWAI members … but now they've expanded it to give you many more opportunities to get paying assignments from them … no matter where you are on your journey to becoming a six-figure copywriter. When you become a member of the program, you'll get all the details about the new–and- improved "$10K Challenge" -- everything you need to write a sales letter for this program as well as a variety of other assignments. You'll find industry stats, program details, testimonials, insider tips and secrets for completing each project. This is a serious opportunity to earn hundreds or even thousands of dollars – before you even finish the program. Joshua Boswell is the most recent "$10K Challenge" recipient. Who knows, you could be next -- and earn $10,000 before you even finish the program! "When I first entered the world of copywriting, I was hungry … almost desperate … for writing assignments. I needed money and I needed writing samples. I think most of us are that way at first. That is what makes the new '$10KChallenge' AWAI has put together so amazing. You can start earning money, create a very nice portfolio, and get on-going feedback from the masters even before you finish the basic writing program. I'm so thankful for this opportunity!" – Joshua Boswell, AWAI member and working copywriter

An Interactive System and a Built-in Support Network

This copywriting program guides you through the secret architecture that supports the most powerful letters. It gives you all the tools you need to make sure you are always in demand. Plus it has you build a direct mail letter of your own as you work through the program material.

This is not like some courses you may have seen -- where you get some book in the mail, and then that's it … good luck, hope it works for you.

(For that matter, it's not like most universities either, where you get your degree and then it's out into the real world with no practical guidance.)

Instead, here you get a whole network of built-in support. As a member of AWAI's Accelerated Program for Six-Figure Copywriting …

1. You'll immediately start receiving your FREE subscription to The Golden Thread — AWAI's very popular e-letter featuring writing tips, advice, success stories, and JOB OPPORTUNITIES. It's edited by a working copywriter. So every issue includes practical, real-world advice.
2. You'll gain access to AWAI's Members-Only Website -- where you can pick up even more tips and strategies … check out the latest job list … or find past issues of The Golden Thread. There's a very good Frequently Asked Questions section there, too. So if you're not sure about an exercise you're working on … or about an industry niche … or whatever it might be, you're likely to find the answer written out in plain English.
3. You'll also get membership in the AWAI Member Forum, where AWAIers meet and talk about their new copywriting careers, build friendships, and form copy circles and buddy programs. It's a great place for you to connect with like-minded people, share ideas, and to get timely feedback on the projects you're working on.
4. When you're ready to really shift into high gear, you'll find AWAI has all the resources you need to become a respected "expert" in any number of niche areas. For instance, if you're interested in health, they have a report that shows you how to write winning copy specifically for the health market, as well as a long list of clients (over 300 of them!). Same for the financial industry … fundraising … and more.
5. Then there's AWAI's Annual Copywriter's Bootcamp, which is fast becoming the place for the industry to send new writers and marketing people for training. (I speak there every year … and I'd love to meet you in person!) This event also attracts a lot of marketing professionals searching for up-and-coming copywriters, too. And every year people just like you land incredible jobs that lead to more jobs that lead to real success. This four-day event sells out every year — but AWAI members get first priority and a significant discount.
6. You also gain access to DirectResponseJobs.com, which is an exclusive Online Job Board that connects marketers who need letters written with people like you willing to write them. Because the industry insiders so respect this copywriting program, they're eager to get their hands on folks who understand the secrets it teaches. So they place ads with this service. As part of the AWAI community, you have full, exclusive access to them. And it's absolutely free.

"My goal when I set out 7 years ago was to build a flexible, enjoyable, profitable copywriting business that would integrate well with my life as a busy mom of four. Today, I work about 30 hours a week and earn a good income doing so. And of course, I love my work. Most of my work is in the natural health field, but I also do some financial writing, plus an occasional project for other industries. I write copy for websites, ads, sell sheets, postcards, newsletters, package and label copy, and brochures.

"The copywriting field is so broad and deep and vast that aspiring copywriters shouldn't have any trouble carving out a niche they enjoy."

Sometimes Value Really Is Easy to Spot

I can't guarantee you'll become a highly-paid copywriter. That is entirely up to you … and how well you apply the simple lessons and techniques this program teaches.

But I can say with confidence that it will deliver to you all the tools you need to make it happen … including the jobs.

So even as our economy stumbles, you'll have every tool you need to take control over your own future.

I know from personal experience that awful feeling that, in uncertain times, that your family's well-being could just evaporate tomorrow. That heavy sense that you're just at the mercy of an economy where jobs are disappearing daily.

But with AWAI's Accelerated Program for Six-Figure Copywriting you can simply step away from that uncertainty. Step over the line to join me in a place where you can take control of your own destiny.

You know, the headlines these days are absolutely dismal. But I find that while I'm concerned as a citizen about what I read there … I am not concerned as an individual.

Because I know that I'll make close to $200,000 this year working part time, from home. And that it really doesn't matter how bad things get in the economy at large … I'm going to have work. My family is going to be just fine. Better than fine.

Now usually this kind of opportunity to make a six-figure income comes attached to a university degree (and often a graduate degree) at a cost of at least $50,000.

But sadly, these days even that kind of investment is no guarantee of a job.

"We're always looking for good writers. Without them, we don't have a business. I'm especially interested in people who took AWAI's copywriting program. I know they've been trained by true masters. When I'm contacted by someone who has completed this program, believe me, I always take their call."

Now the good news is that this copywriting program doesn't cost $50,000 -- though it's worth at least that.

Because not only does it prepare you for a lucrative, recession-proof career … and give you the skills you need to build financial independence …

… but it also guarantees you a quality of life you'll never find in the 9-to-5 world, with the flexibility to live anywhere and work as much or as little as you choose.

I'm not sure you can even put a price on that kind of freedom …

This program -- the most comprehensive, well-respected copywriting program available -- costs less than $1,000. Less than you'd pay for just one university credit. The total price for AWAI's Accelerated Program for Six-Figure Copywriting is just $507.

And in all likelihood, the first job you land will pay for the program itself. And then some.

You Can Pay as You Learn

Nevertheless, AWAI (that's short for "American Writers & Artists Inc.," the group that publishes this program) makes it a bit easier for you. After all, times are tough … and those monthly bills aren't going away.

So instead of paying the whole $507 upfront, you can enroll now for just $39. And they'll send you everything you need to get started.

That means you'll receive the first 14 sections of the program -- including the first writing assignment. Plus you'll also get AWAI's Direct Mail Hall of Fame: Great Selling Ideas from 50 Super Successful Direct Mail Letters and Direct Response Ad .

This volume contains some of the greatest sales letters ever written -- letters that have earned millions and millions of dollars for the companies that mailed them (and the copywriters who wrote them).

But to my mind, the best thing about this book is that sentences are circled and underlined, and there are notes in the margins. It shows you exactly why each letter is so successful … and teaches you how you can model your own letters after them.

A Rock-Solid, No-Risk Guarantee

Really you have nothing to lose by trying out this program … and an incomparable quality of life to gain.

If you're not completely convinced that it can provide you the best recession-proof plan for a six-figure income imaginable … then simply return the materials within 30 days, and they'll give you your $39 back, no questions asked.

If you feel the program is everything I've described and more … then AWAI will send you 12 additional installments at $39 each.

In other words, for about 1/100th the cost of an MBA … you can launch a career that offers a level of job security nearly unheard of elsewhere … the possibility of real wealth … more control over your own time … a better balance of family and friends and work …

And if for any reason you want to stop additional chapters from coming to your mailbox, you can cancel at any time with no further obligation.

An Opportunity You Can't Afford to Ignore

What I'm suggesting today is a very modest investment … for the skills that can deliver a lifetime of financial security in an uncertain world.

You know, most people who earn the kind of income I do work a lot harder for it than I do. I'm not saying I don't work hard. I do. But I'm not a doctor who's on call every third night. And I didn't have to toil through medical school, either.

I'm not an attorney who has to account for my billable hours every fifteen minutes. I don't have to put a suit on and stand up in court and "play the game."

Yet I earn the same kind of income those guys do. Only I do it from home. I do it on my terms. And I never have to worry about what the economy is up to.

If you can write a letter like this one … and you're eager to make a change in your life, to free yourself from the prospect of a lifetime of 9-to-5 drudgery … protect yourself and your family even in hard times … then sign up today, and start living the life you deserve.

Simply click on the link below. You'll receive your program materials immediately.

Sincerely,

Jennifer Stevens,
Freelance Copywriter

Order Now!

P.S. As soon as you sign up, you'll also receive a special report called How to Safely and Quickly Change Careers . It's written by a renowned career counselor whose mantra is: "Life is too short to spend toiling at a job that pays the bills but doesn't feed your spirit."

She'll show you the easiest and most effective ways to get from where you are today to the life you've always dreamed about. Inside are lots of examples of folks who have made the leap already … and lessons they've learned that will help make your transition to top-tier copywriter easier.

Plus there's even a checklist of questions to ask yourself and steps to take before you make any radical change … so your transition to your new life is smooth and enjoyable.

To get your own copy of this excellent resource, simply click below today, and we'll put How to Safely and Quickly Change Careersin the mail to you right away. Even if you decide six-figure copywriting isn't for you, this report is yours to keep.